mParticle

mParticle introduced an industry-first unbundled pricing model using mParticle Credits as the platform's consumption currency, with credit consumption driven by event volume, profile count, and feature usage. Instead of a legacy model constrained by caps, overages, and penalties, teams can purchase credits applicable toward any component within the mParticle platform. The new value-based pricing model allows teams to improve cost efficiency while maintaining value and performance. mParticle's platform unifies and activates data across various tools in real-time, with seamless integration with a wide array of marketing, analytics, and data warehousing tools. The platform excels in mobile SDK capabilities with the most capable mobile data collection in the CDP market, particularly valuable for organizations where mobile apps are the primary customer touchpoint. Additional features include data cleansing and enrichment, AI predictions, ML capabilities including predictive audiences, churn scoring, purchase propensity, and next-best-action recommendations.