Mitchell 1

Mitchell 1 began in 1918 with the idea that people needed information to fix cars. Today it is an industry leader providing repair information, diagnostics, estimating, and shop management tools. The company is held by Snap-on Tools, Inc. (85%) and NAPA (15%). ProDemand delivers OEM-based repair procedures, labor times, specifications, SureTrack community fixes from millions of technician records, advanced diagnostics with trouble codes and ADAS information, and integrations with QuickBooks. Manager SE provides shop management tools for estimating, invoicing, inventory, and reporting. The platform also offers SocialCRM for digital marketing, LocalSearch for customer acquisition, and Google Ads integration.