Mavrck (Later Influence)

Mavrck, an award-winning influencer marketing solution, acquired Later, a leading social media management platform and link in bio tool, in April 2022. After the merger, the unified company operates under the Later brand with three flagship products. Later Influence features AI-powered influencer discovery, integrated campaign workflows, real-time analytics, and an AI-enabled social listening tool for monitoring brand mentions. Under the Later banner, the company offers Later Social (a social media scheduling and management tool for all major social platforms), Later Influence (an enterprise-level influencer marketing solution), and Later Link in Bio (a fully customizable link in bio tool that helps drive traffic and revenue from Instagram & TikTok). With over 8M users and enterprise clients, Later helps marketers create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.