Marigold Engage (formerly known as Selligent and Sailthru brands) is a robust, adaptable marketing automation platform empowering businesses to create and implement marketing initiatives, enhance audience segments, and design highly tailored offers. The platform provides AI-driven analytics and enables personalization across multiple channels.

Marigold Engage delivers marketing automation, pre-integrated customer journeys, and advanced personalization with AI-driven data analytics for actionable insights. The platform offers features including real-time audiences, personalized content, and reporting optimization, allowing users to centralize customer data, automate marketing workflows, and integrate each channel into a single journey. Capabilities span email, SMS, mobile, and web channels with robust analytics and AI-powered insights. Marigold Engage was acquired by Zeta Global Holdings on November 24, 2025, consolidating Marigold's marketing automation assets.
AI-powered cross-channel marketing automation platform
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