MadKudu

MadKudu is a predictive lead scoring platform that combines firmographic data, behavioral signals, and product usage patterns into ML-powered scoring models to identify which free users are likely to convert to paid. The Lead Grade combines Customer Fit score and Lead Engagement score (Likelihood to Buy), with grades A-E based on fit quality and buying likelihood. The platform provides critical insights on prospects' engagement and pain points, helping sellers focus when prospecting in Salesforce with all signals in one place. Note: MadKudu only scores leads already in the system and does not proactively find accounts showing buying signals.