Loom (Atlassian)

Loom's built-in tools include automatic transcripts, drawing tools, and call-to-action buttons helping users create professional product demos without extra production work. Atlassian released a new integration for Jira and Confluence on September 3, 2025, with automation components that transform video content into actionable work items. Users can start workflows the moment a Loom video is created or automatically kick off processes when a video is moved into designated spaces or folders. AI workflows can transform videos into text documents, messages, or bug reports submitted directly to Jira with templates including SOP, step-by-step guide, PR description, QA steps, and code docs.