Lexer

Lexer functions as a CDXP (Customer Data and Experience Platform) that unifies customer data from disparate sources including email, social, SMS, search, web, and app. Unlike traditional email marketing platforms that provide basic segmentation, Lexer enables true omni-channel customer views and activation across all touchpoints. The platform integrates with popular email marketing platforms like Campaign Monitor, Mailchimp, and Klaviyo, and marketing automation platforms. It enhances email marketing effectiveness by unifying historical campaign data with customer data for improved personalization and 1-to-1 targeting across paid and owned channels including email, social, SMS, search, web and app personalization, display ads, and APIs.