Klaviyo CDP

Klaviyo is a customer relationship management and customer data platform tool with special focus on B2C ecommerce brands. The platform unifies email, SMS, RCS, mobile push, WhatsApp, and web events into a single customer profile for consistent, data-driven omnichannel marketing. Klaviyo integrates with Shopify to personalize campaigns, boost sales, and provide advanced segmentation and pre-built automations. The platform syncs historical and real-time data across Shopify Plus and other tech tools for advanced segmentation and personalization. Klaviyo's predictive analytics use machine learning to forecast customer lifetime value, churn probability, and optimal send times.