Inspectlet is a conversion rate optimization software that provides advanced website heatmaps, session replay, form analytics, and JavaScript A/B testing to help businesses improve conversion rates and understand user behavior.

Inspectlet combines session recording (session replay) with form analytics to optimize conversion rates. Session replay reconstructs individual visits allowing marketers to watch cursor movement, scrolling, rage clicking, and form interactions. Form analytics automatically scans pages for forms and tracks how users interact with each field, revealing which fields cause confusion, where users drop off, and how to optimize completion rates. The platform is built specifically for CRO workflows: filter to sessions that hit frustrating steps, watch representative samples, tag themes, and feed themes into optimization hypotheses. Inspectlet guides users through conversion rate optimization best practices and provides guides on improving website conversion rates through data-driven insights. The platform combines behavioral data with user experience metrics to identify friction points.
Forms and marketing automation to convert leads with CRM integration
Founded
G2 Rating
Starting Price
HubSpot Forms is a component of HubSpot's marketing automation platform that enables form creation and automation workflows to fill CRM with leads and convert them efficiently.
Website heatmaps and behavior analytics tools to understand visitor behavior
Founded
Starting Price
Hotjar is a behavior analytics platform providing heatmaps, session replays, surveys, and user testing. It is now part of Contentsquare and combines easy-to-use tools for understanding how users interact with websites and apps.
Simple AI website builder shutting down April 23, 2026
G2 Rating
Starting Price
Hocoos is a free AI website builder with premium plan at $15/mo ($12.50/mo annual). Features AI logo generator, image editor, and website generation from 8 simple questions. IMPORTANT: Service shuts down April 23, 2026.