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Handshake (Shopify)

Handshake was a B2B eCommerce platform for wholesale purchasing that connected manufacturers and distributors with retailers. Acquired by Shopify in 2019, the platform was shut down in late 2023 as Shopify shifted focus to Faire.

What is Handshake (Shopify)?

Handshake was a B2B wholesale marketplace that operated as a curated B2B directory where brands listed products and qualified retailers placed wholesale orders. The platform enabled sales reps and customers to rapidly place orders on any device. However, it was US-only, limited in categories, and ultimately did not achieve the scale needed for meaningful wholesale volume before being sunset.

Categories:

Vertical GTM — Travel Wholesale & Other

Tags:

industry-specific-gtm

Handshake (Shopify)

B2B wholesale marketplace acquired by Shopify

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