Facebook Live Shopping allows merchants to sell products directly through live video broadcasts on Facebook. Customers can tag products in posts, Reels, and Live streams for direct viewing and purchasing.

Facebook Live Shopping combines live video streaming with product selling capabilities. Businesses can demonstrate products, answer customer questions, and enable viewers to purchase directly during streams. The feature integrates with Facebook's massive user base and supports product tagging across various content formats.
Host live video shopping events on Facebook
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