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Facebook Live Shopping

Facebook Live Shopping allows merchants to sell products directly through live video broadcasts on Facebook. Customers can tag products in posts, Reels, and Live streams for direct viewing and purchasing.

United States
Founded 2004
Screenshot of Facebook Live Shopping website

What is Facebook Live Shopping?

Facebook Live Shopping combines live video streaming with product selling capabilities. Businesses can demonstrate products, answer customer questions, and enable viewers to purchase directly during streams. The feature integrates with Facebook's massive user base and supports product tagging across various content formats.

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Facebook Live Shopping

Host live video shopping events on Facebook

  • Funding


    Public (META)
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