Elead (CDK)
eLead CRM, now part of CDK Global, is a cloud-hosted platform built specifically for automotive dealerships. It handles lead tracking, customer communication, service scheduling, and sales reporting from a single browser-based interface with automotive-specific workflows.
What is Elead (CDK)?
eLead CRM integrates within CDK Global's broader dealership technology suite bringing together lead management, customer tracking, marketing automation, service workflows, and AI-powered analytics. The platform understands automotive-specific processes including trade-in evaluations, financing workflows, and F&I department operations with pre-configured workflows. As part of CDK Global, it connects natively with CDK's DMS and supports integration with other major DMS providers. For stores using CDK DMS, eLead automatically pulls vehicle records, repair orders, and customer history into the CRM without manual import. Custom pricing based on dealership size and number of users.
Pricing
$99 per user per month
The 2026 Dealer's Guide to Automotive CRM
Starting Price
$99 per user per month
