Elead
eLEAD CRM is a cloud-based customer relationship management solution tailored for dealerships in automotive, powersports, marine, mobile communications, and telecom industries. Now part of CDK Global, it helps dealerships manage leads and automate customer interactions.
What is Elead?
eLEAD CRM is a comprehensive cloud-based platform enabling dealerships to manage leads, track customer interactions, automate follow-ups, and run marketing campaigns throughout the customer lifecycle. The platform includes centralized lead capture from web forms, phone calls, third-party providers, and walk-ins, plus customer journey automation through pre-defined customizable workflows for lead nurturing and re-engagement. Features real-time dashboards providing insights into lead sources, sales team performance, and ROI metrics. Now operated as part of CDK Global, one of North America's largest automotive retail technology companies, and continues under the eLeads brand.
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