Drip (ecom)

Drip is an email marketing and marketing automation platform designed for ecommerce brands, creators, and travel/education companies. Founded by Rob Walling and co-founded by Derrick Reimer, it was acquired by Leadpages in July 2016. The platform combines email design, dynamic segmentation, marketing automation, embedded forms, onsite pop-ups, and insights. Drip customers using segmentation earn 5x more revenue than those who do not. The platform features email templates, abandoned cart workflows, post-purchase automations, win-back campaigns, behavior-based segmentation, and revenue dashboards. It integrates with Shopify, WooCommerce, BigCommerce, Stripe, and 50+ other platforms.