Demandbase Orchestration
Demandbase Orchestration enables full-funnel orchestration across programmatic advertising, sales outreach, and ABM campaigns. The platform provides global B2B intent signals from trillions of monthly online events to identify accounts actively researching relevant keywords.
What is Demandbase Orchestration?
Powered by Demandbase One, the platform uses AI to analyze billions of intent, engagement, and CRM data points. Instead of static target account lists, Demandbase continuously re-scores and re-prioritizes accounts based on live intent signals. It creates a single source of truth by integrating first-party data (site visits, content engagement, pipeline history) with third-party intent signals including Bombora data. Orchestration pushes insights back into workflows for coordinated sales and marketing actions in real-time.
