DealerSocket is Solera's unified CRM and dealer management solution for franchise and independent auto dealers. It provides best-in-class capabilities for customer relationship management, dealer management systems, websites, digital marketing, and inventory management.

DealerSocket offers a mobile-first CRM allowing dealers to search and add customers, scan driver's licenses or VINs, find inventory, send video follow-ups, and complete daily tasks up to 50% faster than desktop. Recent AI enhancements include conversational AI lead response available 24/7, AI-powered lead scoring analyzing lead behavior and engagement, and video-in-email allowing salespeople to record and send personalized video messages. Features integrate across the Solera Cloud Platform connecting CRM, DMS, websites, marketing, service, and connected-car solutions.
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