Criteo

Criteo utilizes retargeting technology to show personalized ads to users who have previously visited a website or engaged with a brand online. The platform tracks browsing habits and interests through cookies and serves dynamically personalized product ads. Criteo's network includes over 20,000 companies including global brands like Adidas, P&G, Pepsi, and Sephora. Core offerings include Dynamic Retargeting (showing personalized product ads to interested users), CTV and mobile app advertising, and Retail Media solutions. The platform uses proprietary AI-driven technology and a massive network of publisher partners.