Clay is a data enrichment and outreach automation platform built for GTM teams. It combines 150+ data enrichment providers, prospect list building, and personalized campaign automation in one platform.

Clay GTM combines 150+ data enrichment providers into single marketplace via no-code smart table interface. Enables building targeted prospect lists, enriching contact information, and automating personalized outreach. Works through spreadsheet-like interface for importing data from LinkedIn, Google Maps, CRMs, CSV files, webhooks. Notable capabilities: Claygent (AI-powered web research agent for unstructured data), Waterfall (combines multiple providers for best coverage), signals for job changes/promotions, and data marketplace with 150+ providers. Sculptor enables GTM idea generation via natural language chat. Enterprise customers pursuing 5,000+ contacts monthly get better per-credit economics plus Snowflake integration, SSO, dedicated support. Serves thousands including Intercom, Verkada, Notion. Search volume grew from zero to 1,300/month in under 18 months, steepest growth in late 2025.
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