Clay
Clay is a data enrichment and workflow automation platform that brings AI agents, enrichment, and intent data together to turn insights into timely action.
What is Clay?
Clay is a GTM platform that sources and enriches accounts and contacts from a marketplace of 150+ data providers. Claygent acts as a virtual research assistant that browses websites, reads pages, and returns insights at scale. The platform normalizes data, syncs to CRMs or data warehouses, and triggers actions to keep GTM teams aligned. Clay features custom signals platform to track unique data changes indicating buying opportunities and automate personalized outreach.
Pricing
Clay offers a flexible, usage-based pricing model built around Actions and Data Credits. The free plan includes 500 Actions and 100 Data Credits per month, making it ideal for testing the platform. Paid plans start at $167/month (billed annually) for the Launch plan, which includes 15,000 Actions, 3,000 Data Credits, and advanced enrichment and automation features. The Growth plan starts at $446/month (annual billing) and adds CRM integrations, APIs, webhooks, intent data, and higher usage limits. Larger organizations can choose a custom Enterprise plan with SSO, role-based permissions, dedicated support, and tailored limits. Since Clay charges separately for workflow execution (Actions) and data enrichment (Data Credits), teams can scale automation and data usage independently while purchasing additional credits as needed.
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