Capterra (Gartner)
Capterra is a software review and comparison platform with 2.5M+ verified reviews from real users and 50M+ yearly users. Owned by Gartner Digital Markets (acquired in 2015), though recently acquired by G2.
What is Capterra (Gartner)?
Capterra was founded in 1999 by Michael Ortner and Rakesh Chilakapati and headquartered in Arlington, Virginia. The platform features 100,000+ software vendor listings and is particularly popular with mid-market and small business vendors (75%+ of base). Gartner acquired Capterra in 2015, making it part of the Gartner Digital Markets network. In 2026, G2 formally agreed to acquire Capterra from Gartner. The platform uses a pay-per-click model and is popular with growth marketers.
Pricing
Free for buyers, PPC for vendors
2.5M+ Verified Reviews - 25+ Years of Software Guidance
Starting Price
Free for buyers, PPC for vendorsUsed By Count
50000000
