Bonterra (EveryAction)

EveryAction is the only AI-powered nonprofit CRM with built-in marketing automation and fundraising to deliver personalization at every step of the donor journey and boost donor lifetime value. In 2014, political campaign software provider NGP VAN launched EveryAction as a nonprofit fundraising platform. EveryAction stood out by having an accessible price point and ready-made integrations for social media sites like Facebook and LinkedIn. Today, EveryAction is now part of Bonterra, along with several other tools including Mobilize solution, GiveGab, Salsa Labs, and DonorTrends. Bonterra was founded in 2021 to unify market leading solutions across the social good ecosystem. EveryAction combines grassroots advocacy, donor engagement, and multichannel outreach into one intelligent platform. Features include donor management with detailed profiles and automated workflows, customizable donation pages, peer-to-peer fundraising, event management, real-time analytics, predictive metrics, email marketing, social media integration, volunteer management, and grant lifecycle tools. As of 2025, more than 170,000 organizations use its services and it has supported the solicitation of more than $18 billion in annual giving.