Bento

Bento is a customer onboarding platform that helps B2B SaaS companies scale self-serve onboarding experiences. Bento's onboarding guides give users a home base to track progress, pull in a co-worker to help, and go back to the steps they've done before. The platform enables teams to create templated journeys or dynamic flows based on user persona or use-case, and embed empty state cards to drive upsell and cross-sell. Bento allows teams to go live with in-product onboarding in days through simple integration with a single line of code. Bento guides live in the product so customers do not have to remember another link or toggle across tabs. The platform was founded in 2020 with Emily Wang as CEO, previously Product Manager on Growth Team at Intercom.