Backstory

People.ai changed its name to Backstory in April 2026, signaling a shift from data and analytics toward answering the questions revenue leaders ask every day. Conversation intelligence has matured from call recording with search into real revenue infrastructure sitting between the dialer and CRM, rep and manager, deal review and forecast call. The platform records sales calls, transcribes them, runs AI over transcripts, and turns output into actionable insights: deal-stage signals, coaching feedback, competitive intelligence, and forecast inputs. Conversation intelligence enables teams to understand customer sentiment, identify coaching opportunities, and provide data-driven deal guidance.