Apttus

Conga CPQ (formerly Apttus) is a configure, price, quote solution for organizations with complex sales requirements that merged with Conga in 2020 to create a global leader in CPQ software. Around 484 companies have adopted Conga CPQ with highest concentration in the United States (364 customers), followed by India (27) and Canada (19). The platform enables guided configuration to help sales reps select perfect product combinations tailored to customer needs, significantly improving quote accuracy and reducing manual intervention dependency. Core capabilities include product configuration, intelligent pricing optimization, dynamic proposal generation, and seamless contract management within a unified quote-to-cash workflow.