Adobe Target
Adobe Target is an AI-powered personalization and experimentation platform that enables businesses to run A/B tests, multivariate tests, and automated personalization across websites, mobile apps, and digital touchpoints.
What is Adobe Target?
Adobe Target is Adobe Experience Cloud's personalization and experimentation platform that runs manual and AI-powered tests to identify the most relevant and highest-performing content for key audiences. The platform offers A/B testing, multivariate testing (MVT), Auto-Target with machine learning, personalization by Real-Time CDP audiences, and product recommendations. Native integration with Analytics, Real-Time CDP, AEM, and Commerce enables complex personalization operations without middleware.
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