Outbound sales operator specialising in cold email infrastructure, list building and AI personalisation. Co-founder of Outfound, an analytics and attribution platform for outbound teams, and founder of Sales Automation Systems (SAS), the B2B outbound agency he started in 2023. His background is in staffing, where he sold $8.19M between 2019 and 2021 and $14.1M in 2022 by leaning on AI and sales automation — the results that led him to found SAS. In its first year SAS reached roughly $500K ARR, and it now manages over 1,000 sending domains for B2B sales teams and serves 70+ customers, grown entirely through referrals. SAS is the primary outbound cold email vendor for Retention.com / RB2B.com. He is a Smartlead Certified Partner and a Clay expert for AI personalisation.

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